Questions we get asked. Plain answers.

A focused group of four companies — CubeMC, CARMA, RevMusic, and Choice Catalyst — that engineers the customer environment — audio, signage, and phone — for multi-location brands. We have been operating since 2011 across more than twenty thousand customer-facing environments.

Each company solves a problem a customer can come for independently. CubeMC manages the AV platform. CARMA owns the entire automated phone experience. RevMusic directs the in-space music. Choice Catalyst applies behavioural science to all of it. Use any one on its own, or together.

No. CubeGroup is a focused group built around one conviction, not a holding-company structure. Coherence comes from shared vision and shared people, not legal form.

Start with the one closest to what brought you here. AV management across sites? CubeMC. Phone experience? CARMA. In-store music? RevMusic. Measuring what your environment does to customer behaviour? Choice Catalyst. Not sure? Use the form on /contact and we'll point you.

Yes. Each company sells, deploys, and supports independently. None of them require any of the others to be useful.

You leave. RevMusic plays on the equipment you already own. CubeMC works with any music service willing to integrate. CARMA accepts content from any agency you choose. Choice Catalyst is available across all of them but never bundled. None of the four locks any of the others in.

No. Choice Catalyst is opt-in, never bundled. It is the behavioural-science practice that sits across the operating companies. You engage it when the work is worth doing on its own terms.

AV Behaviour Engineering is the named practice — coined and owned by Choice Catalyst — of designing audio, signage, and phone touchpoints for the part of the brain that actually makes the decision. Roughly ninety percent of brain activity is unconscious. That is where most customer decisions are made.

Multi-site retail, hospitality, healthcare, fitness, wellness, automotive, and financial-services operators. Most have between twenty and two hundred customer-facing sites. Some have many more.

Since 2011. More than twenty thousand customer-facing environments are running on it today. The longest deployments are still live more than a decade in.

Mostly yes. CubeMC is AV-over-IP and hardware-agnostic. RevMusic plays on CubeMC, QSYS, Barix, tablets, and many commercial audio systems. CARMA works with BroadWorks, Cisco CUCM, Asterisk, FreeSWITCH, Avaya, Epygi, and many others. If we cannot integrate with what you have, we'll tell you up front.

With them. The platform behaves like other infrastructure your IT team already runs. Most CubeMC deployments are run jointly between IT and the customer-facing team that owns the experience.

RingCentral and Genesys sell the phone system or the call-centre platform. CARMA sits between your phone system and your customer, owning the experience the caller hears — hold, IVR, voicemail, after-hours, queue announcements, voice agents. We work with your existing phone system, not in place of it.

Software-defined AV means audio, signage, paging, and control are configured and operated as software, the same way your IT team already runs networking and security. Crestron and QSYS are systems we integrate with. CubeMC is the platform that turns the whole estate into one managed environment.

RevMusic. Music direction, not bundled vendor lock-in. Plays on the equipment you already own. Flat-rate commercial licensing with all PROs covered.

Behavioural science consulting works across any channel — usually research, surveys, and digital. AV Behaviour Engineering is the named practice — coined and owned by Choice Catalyst — that applies behavioural science specifically to the audio, signage, and phone surfaces where customers physically are. It is consultancy with an operating substrate.

The unconscious decides whether the caller waits, hangs up, or buys. Words that consider how the brain actually processes speech, designed audio at variable start points, queue-specific content, and rhythm matched to perceived wait time all measurably change that decision. Choice Catalyst's work names exactly which lever changes which behaviour.

Calgary, Alberta, Canada. We work with operators globally.

Yes. CARMA accepts content from any agency you choose. CubeMC partners with AV integrators worldwide. For partnership inquiries, use the partnerships line on /contact.

Each business-line site has its own contact path. For group-level inquiries — partnerships, channel, press, or anything cross-brand — use /contact.