Your environment is already changing what customers do.
Most of what drives a decision happens before the customer notices. Choice Catalyst measures what your audio, signage, and phone do to behaviour — and designs them to work for you.
Choice Catalyst is opt-in, never bundled. It applies behavioural science specifically to the audio, signage, and phone touchpoints where customers physically are — predicting impact before launch and measuring it after. It spans CubeMC, CARMA, and RevMusic, and is used when the behaviour question is worth studying properly.
The problems you stop having to put up with.
Customer-experience and marketing leaders who own behavioural outcomes — running healthcare, multi-site retail, and hospitality with customer-facing audio, screens, and phone touchpoints.
From first conversation to live.
Environment audit
Your current audio, signage, and telephony touchpoints assessed against what your customers are actually trying to do.
Behavioural Engineering
Touchpoints redesigned around the unconscious decision — not the conscious attention. The brief comes from your customer's goal.
Pre-deployment model
We show you what the redesigned touchpoint should do to behaviour before you go live. Predicted, not hoped.
Measure and certify
Post-deployment measurement closes the loop. Predicted vs. actual. Auditable. Certifiable as a named discipline.
What you get under the hood.
Behaviour Workshops
Hands-on team sessions to uncover what drives your customers and where the touchpoint can intervene.
Behaviour Research
Model how customers are likely to react before you ship. See what works ahead of time.
Touchpoint engineering
Audio, screens, and phone messages designed for the 90% of the brain that actually decides.
AV Behaviour Engineering — certifiable
The only named, codified practice that applies behavioural science specifically to AV touchpoints. Auditable outcomes. A certifiable discipline.
This product line lives on choicecatalyst.com.
The above is an overview. Deeper details live on the company's own site.