Win your customers' attention. Respect it. Shape what they do next.
Whether it's the music in your spaces, the content on your screens, or the experience on every call — we design and run it so it works for you.
Most of these systems seem to be working perfectly. That's the problem.
A screen runs fine while no one looks at it. The phone connects while the caller gives up. The music fits the brand while the customer tunes it out. Working is not the same as doing its job — and the gap shows up in what the customer decides next, long before it lands on a report.
The screen no one looks at
Running fine. Doing nothing.
The call that ends early
Connected cleanly. The caller still hung up.
The music they tune out
On-brand, and invisible to the customer.
The audio that just fills space
Paging and zones working, shaping nothing.
Behavioural Engineering
The discipline of making all of it change what customers actually do, not just what plays, shows, or sounds right.
Four specialists. Each owns one part of the customer environment.
Each company solves a specific part of your customer environment and works with the equipment and services you already run.
CubeMC
Audio, signage, telephony, paging, and device control managed from one platform.
Explore CubeMCCARMA
Hold, IVR, voicemail, after-hours, queue announcements, and automated caller moments.
Explore CARMARevMusic
Custom business music programs shaped around brand, location, time, and customer mood.
Explore RevMusicChoice Catalyst
Behavioural science applied to audio, signage, phone, and in-location customer decisions.
Explore Choice CatalystThis is where attention becomes behaviour.
Treat your customer environment as an expense and you trim the one place attention turns into decisions — every second they are in your space or on your line.
Attention becomes behaviour.
In one study, shoppers chose different wines depending only on the background music playing — and just 1 in 44 named the music as the reason. (North & Hargreaves, 1999)
Topline, not overhead.
Your customer environment is at work the moment customers actually decide, not the moment before they arrive. Treat it as an expense and you trim the wrong line.
A lagging indicator.
When the customer environment underperforms, the P&L is the last place you see it. The customer's next decision is the first.
The technology serves the human factor. Never the other way around.
A screen running fine while no one looks at it is not success. The phone connecting while the caller gives up is not success. The real win is the customer feeling looked after — and it shows up in what they decide next, long before it shows up on a report.
Built for behaviour
Every choice we make is judged by one question: does it help your customer succeed at what they came to do?
Runs on what you already have
Each company works on the systems you already run and plays well with the rest of your stack. You stay in control of the estate.
Measured where it counts
When a behaviour question is worth answering properly, Choice Catalyst studies and measures it — engaged when you choose, not by default.
Tell us what you are trying to fix.
We'll point you to the right starting point — music, phone, signage, AV control, or the behavioural engineering across all of it.